sales enablement
1Vision x USPS “Mail More, Save More” Campaign
A direct‐response campaign built for 1Vision, in partnership with USPS incentives, designed to drive qualified leads via direct mail rebate savings. The goal: persuade businesses to increase their mail volume by highlighting postage savings, and capture interest via a landing page + savings calculator + video + A/B testing.
Video Editing
I edited the campaign video that supports the page, used to engage users and reinforce the value proposition. The video helps pre‐qualify and retain attention.
Design & Programming
I created and coded the savings calculator that lets users input their current & projected mail volume + average mail-piece cost, then receive an estimated annual savings figure. This interactive element was central to conversion.
I also designed graphics and layout elements, including the rebate/eligibility visuals, to clearly communicate incentive benefits.
A/B Testing & Optimization
Ran A/B tests on variants of headlines, calls to action, and possibly layout order (e.g. shifting the calculator higher vs lower, emphasizing the savings example vs eligibility) to see which produced higher engagement, form submissions, or contact-clicks. Based on data, optimized for better conversion.
Copywriting & Layout
I wrote / edited key sections of the headline, benefits copy, calculator labels, and calls‐to‐action to ensure clarity and alignment with performance / conversion best practices. I also structured the page layout to emphasize urgency, savings, credibility (USPS), and social proof / process information.